Entries by Emma Purdue

The Importance of Boundaries and Consistency for Toddlers: Lessons from Diane Levy

Boundaries and consistency are vital aspects of raising a toddler, shaping their emotional development and fostering a sense of security. Diane Levy, a well-known parenting expert and family therapist, emphasizes the need for clear and consistent boundaries in her work, highlighting how they provide structure for young children. This structure helps toddlers understand expectations, learn […]

How the 9 Temperament Traits in Newborns Influence How Many of the 5 S’s They Need to Settle

Newborns are all unique, and their ability to settle and soothe varies significantly based on their temperament. According to Dr. Harvey Karp’s “Happiest Baby on the Block,” the 5 S’s—Swaddle, Side/Stomach, Shush, Swing, and Suck—are effective tools to help babies calm down. However, not all babies need the same level of support from each of […]

Mastering Lead Conversion: How Sleep Consultants Can Turn Prospects into Paying Clients in 2024

In the competitive landscape of sleep consulting, attracting potential clients is only half the battle. The real challenge lies in converting those leads into loyal, paying customers who trust your expertise to improve their families’ sleep patterns. As a sleep consultant in 2024, leveraging effective lead conversion strategies is essential for growing your business and […]

5 Ways a New Sleep Consultant Can Grow a Social Media Following and Convert Followers Into Clients in 2024

In 2024, growing a successful sleep consulting business involves more than just expertise; it’s about building a strong social media presence that attracts potential clients and converts them into paying customers. With millions of parents turning to social media for advice on baby sleep solutions, a well-executed social media strategy can establish your authority, engage […]

Understanding Healthy Infant Attachment: How Sleep Training Can Be Done Without Harm

Attachment is one of the most fundamental elements of a baby’s emotional and psychological development. A healthy attachment between an infant and caregiver forms the foundation for emotional security, resilience, and the ability to form meaningful relationships later in life. But what defines healthy attachment, and can certain parenting practices, like sleep training, damage it? […]

Understanding Baby Temperament and Sleep Training: Matching Methods to Your Baby’s Personality

Every baby is born with a unique temperament that influences their behavior, sleep habits, and how they respond to the world around them. Sleep training, an important process for establishing healthy sleep habits, should ideally align with your baby’s temperament to ensure a smooth and effective transition. In this blog, we’ll explore the nine temperament […]

Step-by-Step Guide to Applying E.A.S.Y.

The E.A.S.Y. routine, which was developed by Tracey Hogg and is detailed in her book Secrets of the Baby Whisperer, provides a practical method for setting up a consistent daily schedule for your baby. The acronym represents Eat, Activity, Sleep, and Your Time. This straightforward framework enables parents to establish a pattern that aligns with […]

Gentle vs Traditional Sleep Training Methods: Choosing the Right Approach for Every Baby

Sleep training is a crucial process in assisting infants in learning to sleep through the night and developing healthy sleep habits. However, experienced sleep consultants understand that there is no one-size-fits-all approach.  There are two prominent schools of thought in sleep training: gentle methods, popularized by experts like Elizabeth Pantley and Tracey Hogg, and more […]